“Find Your Light and Let It Shine”

Founded in 2016 by a Korean beauty influencer Lee Yubin, TIRTIR has taken Japan by storm with their iconic cushion foundation, amassing numerous beauty awards in both Korea and Japan for their skincare and makeup offerings that illuminate your inner radiance. TIR, an acronym for “ Trust + In + Radiance”, is committed to providing safe products that enhance the skin’s natural radiance and becoming a trusted brand for you by meticulously selecting ingredients. Despite being a relatively young brand, Tirtir has experienced rapid growth, transforming into a global company driven by the popularity of its cushion and skincare lines.