“Beauty Innovations for a Better Worlds”

A Japanese company, Shiseido, which means : Do (堂): "house of”, Shi Sei (資生): “where everything is born” believes that beauty inspires hope and empowers happiness, contributing to a world of wellness and a lifetime of fulfillment for all things living. Shiseido's motto is "to take everything and anything good in this world and use it to create new things”. It’s the oldest cosmetics brand in the world and for over 140 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Since its founding, they have expanded the possibilities of beauty through innovations to discover and create new value. Today, Shiseido is one of only two Japanese beauty brands that appear in the global top 10 cosmetic brands rankings (the other is drugstore brand Biore).