“Find Your Inner Green”

Purito is a contemporary Korean skincare brand that draws inspiration from Korean ingredients and culture. Its ecofriendly, vegan, and hypoallergenic products help purify skin  and help your beauty glow “from your inner green”. Inspired by the Korean word “Jeonghwa” (정화) – “Purification”, the “PURI” in the brand’s name signifies its dedication to sourcing the finest pure ingredients from various regions on Korea. The “TO” (土) in PURITO is derived from the Chinese character for “Earth”  or “Soil”, symbolizing its deep-rooted connection to the Earth.