“Proven By Its Effects”

Missha has been a leader in Korean cosmetics market over the past 20 years and it managed to continue to develop safe and advanced solutions to deliver the most effective results. With effects-focused ingredients that contain only the necessities, it provides the best ingredients that focus on essence and function while delivering excellent results until the very end. Missha skincare products offer safe ingredient benefits to the skin through the use of advanced custom absorption technology that fully delivers the effects of its carefully selected ingredients. From its iconic Time Revolution being chosen by over 10 million customers to 100 million units of its BB Cream sold worldwide - MISSHA has now become a global beauty brand that goes beyond K-beauty, trusted and chosen by over 10 million customers around the world.