“Face The Natural Beauty, Restore The Life Balance”

"Doctor" represents the research and expertise in the product development process while "Althea" is the national flower of South Korea and represents the country that inspires the approach to skincare and cosmetics. The brand’s goal is to connect stunning aesthetics with innovative formulas. It is the brand's mission to discover safe, effective, and natural ingredients to create high-quality products. Thorough research and testing methods are used to identify fundamental problems and causes behind problematic skin. Dr. Althea produces safe formulas made with natural ingredients to relieve sensitive skin or severe skin symptoms. It strives to become an internationally recognized leader in beauty industry and seeks to become a leading expert in sensitive skin care and Korean beauty.