“Beauty in Relief”

Beauty of Joseon is a Korean cosmetics brand that was founded in the early 2010s. The brand's name comes from the Korean Joseon Dynasty and focuses on creating a skincare line that combines traditional Korean Hanbang ingredients and modern technologies. The main concept behind BOJ is to create skincare products that are both effective and gentle on the skin and it aims to improve skin health and provide anti-aging benefits by using natural, high-quality ingredients.